DIGITAL MARKETING RESOURCES AND ACTIVITIES
“The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI”.
Kim Walsh
Digital marketing covers a wide range of media and strategies that are designed to help you identify, engage, and convert prospects online. Americans increasingly spend time online. The increase in connected devices only drives that time upward. Currently, American's spend up to 12 hours a day online, that includes almost five hours watching live tv, an hour and a half on their smartphones, and a half-an hour or more listening to the radio. Digital marketing focuses on awareness of who your consumer are, where they spend their time, when they are connected and listening and analyzing data to better understand consumers.
THE DIGITAL MARKETING MEAL
Digital Marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages, search engine optimization, content marketing, marketing automation and social and search listening.
DIGITAL MARKETING ACTIVITIES
Marketing Plan
When it comes to marketing today, there are numerous options available, and there is no one right formula. You can easily spend days or even years researching different marketing tactics, whether to invest in social media or an email marketing campaigns and automations, weighing the pros and cons of Facebook versus Google versus TikTok versus Waze or Bing ads, earned versus paid exposure, website and landing page development, to mobile app or not, outsource search engine optimization or target the basics...the list goes on. This is where a one-page marketing plan template to help you clarify your marketing goals and start achieving them.
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DOWNLOAD THE POWERSLIDES ONE PAGE MARKETING PLAN
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Once you have thought through your overall vision, your target audience, your product or service, how it BENEFITS your buyer and what channels are best to reach them. It's important to remember to document SMART goals, Specific, Measurable, Actionable, Realistic and Timely in order to be able to measure the effectiveness of your plan and make adjustments as you continue.
Content Calendar
Marketers have a lot of details to manage so being organized is essential to stay on track, aligned with your overall strategy and have documentation accessible for measuring ROI and performance. Excel is a great tool to manage data and various reports, but did you know it can be a great tool for creating content calendars and social media calendars? Excel is an excellent organization tool. It can be customized according to the priorities and metrics your team is focused on, so it's a great tool to use for planning ahead.
DOWNLOAD THE HUBSPOT EXCEL TEMPLATE
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HubSpot created a helpful template to easily plan out social media posts — monthly or annually — while keeping an eye on bigger picture events, holidays, publications, and partnerships.
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Use the Monthly Planning Calendar Tab to get a bird's-eye view of what's in content pipeline in a given month.
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In the Content Repository tab, you can add the content you'll be publishing on this tab to keep track of which pieces have been promoted already and to easily recall older content that can be re-promoted.
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On the Social Network Update tabs, you can draft and plan out social media posts in advance. These tabs are for organizational purposes, then you'll manually upload the content of the posts to a social media publisher.
LinkedIn Activity
Times have changed and the lines between work and home are increasingly blurred. The age old cliche "It's not what you know, but who you know that matters" is more true today than ever before. Establishing a network of colleagues opens doors for you that would, otherwise, not exist. In our global economy, having a global network is the key to having as many doors as possible to choose from and, now, with all of the technology we have at our fingertips digital networking is easier than ever.
What is LinkedIn?
Getting Started On LinkedIn
LinkedIn Activity
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Read the 12 Awesome LinkedIn Infographics blog by HubSpot and pick a few details to discuss to demonstrate your understanding of each infographic
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Think about what LinkedIn IS and IS NOT
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Explain your understanding of the power of Linkedin and how it would give you an advantage over people who are not using it?
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Find an article that explains the importance of Professional Networking. Print it, read it, annotate it (highlight and comment in margins) , cite it and summarize some key takeaways
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YouTube Activity
YouTube marketing is often overlooked by social media marketers. There are over 500 hours of video uploaded every minute on YouTube with an audience of over 2 billion and counting, there is a lot of opportunity but it can be intimidating as well. Using a 10-step YouTube marketing strategy to get you started. In 10-steps you can learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships. HootSuite has created a Complete Guide to YouTube Marketing that will walk you through the steps to get started.
How To Create A YouTube Channel
YouTube also offers a great tutorial website to help you get started with YouTube marketing. Visit the website and document the 3 steps involved in order to advertise on YouTube