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Crafting Connections: The Art of Creating Customer Value in Marketing


In a college class, we gather 'round fast,

To learn marketing principles that are vast.

Creating value through marketing, we start,

It's the core essence, the beating heart.


"Marketing," they say, is more than just sale,

It's about understanding the customer's tale.

Exchange of goods, services in a spree,

In the vast bustling market, as vast as the sea.


To the target market, we aim our bow,

With precision and care, our efforts grow.

The marketing mix, a blend so fine,

Product, price, place, and promotion, all intertwine.


Environmental forces, they sway and shift,

Adjusting our strategies, giving them a lift.

Customer value, the gold we seek,

Building it strong, never making it weak.


Relationship marketing, a bond so profound,

With market segments, we stand our ground.

The marketing concept, a lens so clear,

Bringing market orientation, ever near.


Customer Relationship Management, the key,

Enhancing the customer experience, as it should be.

The societal marketing concept, a vision grand,

Serving society, while making a brand.


Product for the ultimate consumers, we make,

Organizational buyers too, a part they take.

Utility in forms, time, place, and more,

Ensuring our offerings, the market adore.


So in this class, knowledge we store,

A marketing program, concepts galore.

With every principle, every detailed fix,

We become the masters of the marketing mix.

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