In the world of marketing, let's unfold the layers,
Understanding Organizations as Customers, the ultimate players.
Business-to-business, a unique kind of scene,
It's not always about the consumer, in between.
Organizational buyers with demands derived,
From what their own customers have contrived.
From manufacturers to institutions that tell,
Their buying behavior speaks volumes as well.
NAICS codes help categorize their field,
With a systematic approach, their business is revealed.
Resellers come in, adding a twist,
Distributing goods, can't be dismissed.
E-marketplaces, digital and vast,
Where deals are made, and orders are cast.
The buying center is where decisions ignite,
Different roles and players, making it right.
Buy classes differentiate, each a unique case,
Routine, negotiated, or something to retrace.
In the world of auctions, let’s not be naive,
Traditional are straightforward, as bids they receive.
But reverse it, and sellers will compete,
For the buyer's business, it is offering a deal that's neat.
So, when diving into the B2B sector's waters,
It's vital to understand these organizational orders.