In just 16 weeks, let's embark on a mission,
To dive deep into Digital Marketing, no omission.
Create, Engage, Retain, and always Optimize,
For in this digital age, it's the wise who'll rise.
Attention is golden, Trust the main goal,
Connection's the bridge, making your brand whole.
21 chapters await, with new developments in tow,
To give you the Strategy, and context to show.
Understand consumer behavior, it's the heart of the beat,
With data-driven decision-making, your goals you will meet.
Market research lays the foundation so strong,
While user experience design helps users along.
Web development and design make the platform glow,
And mobile channels and apps are where users go.
Search engine optimization boosts you to the top,
Digital copywriting ensures you never flop.
From the vastness of eCommerce, to search advertising's lure,
Online promos sparkle, their impact is pure.
Social media advertising, a gem in the lot,
Brings the audience closer, likes, and shares got.
Customer relationship management keeps them close and dear,
Content marketing strategy whispers in the consumer's ear.
Platforms of social media, their reach is so vast,
A social media strategy ensures your message will last.
Direct marketing goes out through email and mobile beam,
While video marketing paints a captivating dream.
Conversion optimization ensures users click and stay,
And data analytics guide decisions every single day.
Artificial intelligence, the future's bright spark,
With influencer marketing making a mark.
So come one, come all, to this Digital fest,
In 16 weeks, you'll be among the very best.
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