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Managing Brands and Marketing: One Rhyme At A Time


In the world of marketing, where strategies expand,

We learn about managing products and brands.

From brand equity to brand personality's might,

Let's rhyme about them, in the marketing light.


Brand equity's value, it's worth the acclaim,

It's built through trust, and it's not just a name.

Brand licensing lets your brand's reach extend,

With partners who make it a true lifelong friend.


Brand name is vital, it's the label they see,

It should be unique, like a tall, sturdy tree.

Brand purpose should guide you in all that you do,

For a brand with a mission stands out in the view.


Branding's the art of creating a face,

A memorable image in a crowded marketplace.

Capacity management keeps things in check,

So your products don't flood and your sales won't wreck.


A label on products, with info so clear,

Helps customers choose without any fear.

Market modification adjusts for demand,

In different regions or when trends take a stand.


Mixed branding and multibranding explore,

How multiple products under one brand can soar.

Multiproduct branding, they share a name,

To boost recognition and fortune and fame.


Off-peak pricing's savvy, a pricing delight,

To fill up your sales during non-busy nights.

Packaging should stand out and tell a tale,

To make your product set sail and not fail.


Private branding's when stores make their own,

With products unique to their store, not unknown.

Product class and product form, they define,

What your offerings are, in each product line.


Product life cycle, from birth to the end,

Has stages to watch as your product transcends.

Product modification, adapt and refine,

To keep your creation in a bright, shining line.


Seven Ps of services marketing's vast,

With people, processes, and more in the cast.

Trading down for budget, or trading up for luxe,

Both strategies have their own brand-building crux.


So remember, in marketing's grand parade,

Managing products and brands is where fortunes are made.

With these keywords and rhymes, you'll surely excel,

In crafting strategies that truly compel.


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