In the marketing environment, so vast and wide,
With demographics shifting, side by side.
From Baby Boomers with their classic touch,
To Gen X, Y, and Z, wanting so much.
Competition is fierce, in the market space we go,
With electronic commerce, sales mightily grow.
But the Internet of Things has changed the scene,
Linking devices, making smart living lean.
The economy's ebb and flow will always dictate,
How disposable income is used, to satiate
While discretionary speaks of what we can spare,
Gross income is the total before bills do snare.
Culture shapes how we act, think, and feel,
Multicultural marketing has an authentic appeal.
But be careful, for in the shadows they creep,
Economic espionage, secrets they keep.
Environmental scanning, a watchful eye keeps,
On social forces, as society leaps.
Ethical behavior is the golden rule,
A code of ethics is every marketer's tool.
Caveat emptor warns, Let the buyer beware,
While consumerism speaks, for those who care.
The consumer bill of rights stands tall and proud,
Protecting the masses, from promises loud.
Ethics and moral idealism, go hand in hand,
Doing what's right, should always stand.
Utilitarianism says the greatest good we should seek,
And whistle-blowers are brave when truths they leak.
Green marketing’s push, for a cleaner Earth,
Sustainable development, for all it's worth.
Sustainable marketing, with a future vision,
Is not just a choice, but a vital mission.
Triple bottom line: people, planet, and profit,
Balancing the three, we shouldn't offset.
Social responsibility, beyond selling a thing,
Cause marketing's power, goodwill it can bring.
Regulation keeps check, on marketers wild,
But self-regulation is like a self-watched child.
Embrace the tech, but respect its might,
For with great power, comes a greater oversight.
In conclusion, my friends, it's clear to see,
Marketing's not just about making money.
With ethics and care, and society in line,
Success isn't just profit, but a world that will shine!