In the world of marketing, don't be in a rush,
Let's dive into the topic of marketing research.
Customer insights, the key to success,
Understanding their needs, we must confess.
Constraints may limit, but we'll find a way,
To gather data and make it our day.
With information technology, we'll pave the way,
To mine our data and make it sway.
Marketing research, the heart of our quest,
To measure success and beat the rest.
Observational data, a watchful eye,
Helps us understand, never say goodbye.
Predictive modeling, a future so bright,
Using data to forecast, it's just right.
Primary data, right from the source,
Questionnaire data, let's chart our course.
Sales forecast, our ultimate goal,
With secondary data, we'll reach our soul.
A research plan, the map we need,
To navigate the world of marketing indeed.
So let's discuss and learn together,
Marketing research, a topic that's clever!