In the world of advertising, let's explore,
Concepts and terms that you'll adore.
From pretests to posttests, we'll take a glance,
At the strategies that make ads advance.
Advertising, the art of persuasion,
Reaching consumers, it's a grand occasion.
Product advertisements, they shine so bright,
Showcasing products in the perfect light.
Cooperative advertising, partners unite,
Sharing the costs to reach the right sight.
Trade-oriented promotions, deals abound,
In the B2B world, where opportunities are found.
Publicity tools, they spread the word,
Creating buzz, it's like a bird.
Institutional ads, a brand's declaration,
Values and vision, for a strong foundation.
Mobile marketing, in the palm of your hand,
Ads on your phone, it's easy to understand.
Infomercials, a lengthy TV show,
Demonstrating products with a vibrant glow.
Product placement, subtle and sly,
In movies and shows, catching your eye.
Consumer-oriented promotions, they excite,
With discounts and rewards, day and night.
So, remember these concepts, it's quite essential,
In the world of advertising, they're influential.
From trade to consumer, they all play a role,
In reaching the audience and achieving the goal!