In the realm of marketing, listen and heed,
To make data-driven decisions, for success, you'll need.
From indicators current to those leading the way,
Here's a rhyme to guide you, and brighten your day.
Business intelligence, a tool so profound,
Guiding strategies with insights unbound.
With data intelligence, ever so grand,
Decisions are made with the surest of hand.
The connected customer is always online,
Through the Internet of Things, their preferences shine.
Dynamic data flows, disrupting the norm,
In a digital age, where change is the form.
In the past, lagging indicators do tell,
But future leading indicators predict quite well.
Key Performance Indicators (KPI) in sight,
Guide the course, ensuring we're right.
Metrics and measures, numbers galore,
Net promoter score (NPS) tells us if they adore.
Segmentation divides, so our aim is more precise,
Targeting groups that will look once or twice.
Customer Intelligence is a treasure indeed,
Understanding their needs, planting a seed.
A single view of the customer, holistic and true,
Paints a clear picture, a panoramic view.
Now set SMART objectives, and have them aligned,
Specific and measurable, with goals well-defined.
For in this vast sea, where metrics do play,
Target your audience, the right, and the way.
So, when in marketing, always recall,
That data and metrics will help you stand tall.
In decisions and goals, let data take part,
For it lights up the way, straight from the start.