In a world of business, vast and grand,
Success requires a well-thought-out plan.
To navigate through the market's demand,
Strategic marketing, hand in hand.
Start with mission, purpose too,
Organizational culture, core values true.
Situation analysis, SWOT's insight,
To craft strategies, day and night.
Objectives set, goals refined,
Points of difference well-defined.
Customer value proposition outlined,
To win the market, tactics aligned.
Market segmentation, share, and size,
Business portfolio, assess, and refine,
To ensure profit, over time.
Marketing plan with tactics planned,
Marketing dashboard, metrics scanned.
Strategy, plan, and execution clear,
To thrive and prosper, look far and near
Remember, for the strategy to succeed,
A transparent bridge of understanding to proceed
Develop, implement, and analyze,
Organizational and Marketing strategic success lies.