In marketing class where knowledge is vast,
Dive into research information not to downcast
For success in this field, where to start and embark?
Research is the key, the best place to start.
Bounce rate reveals if they stay or they go,
Data sentiment analysis gauges the flow.
The Focus group gathered thoughts to procure,
Qualitative research, feelings pure.
A hypothesis is formed, a theory to test,
Listening labs where insights are best.
Through observation, behavior's displayed,
Online ethnography, digital ways to be surveyed.
Primary research, firsthand and new,
In Qualitative Data, deep insights we accrue.
Quantitative data, numbers so clear,
Analyze trends and patterns, hypothesis will steer.
The research community's voice, loud and proud,
Methodology choice stands out from the crowd.
Sample size matters, the bigger the better,
Secondary research data to gather.
Sentiment is the feeling, the mood of the chatter,
Statistically significant? That's the data that matters!
From start to end, these terms you'll keep close,
In the world of marketing, it's what matters most.